Research shows that the use of digital media and the internet is constantly increasing. Along with this growth, in recent years there has been a rapid rise in online orders, which has directly boosted the turnover of businesses that choose to invest in this new sales method.
\r\nIn 2020, due to COVID-19, this increase became even greater and more intense, resulting in some businesses entering the world of e-commerce suddenly and almost \u201cout of necessity.\u201d For others, it simply became clear that if they wanted to \u201csurvive,\u201d they needed to take advantage of what technology offers and invest immediately in an online store.<\/p>\r\n
An increase of up to 171% per week, compared to the same week in 2019, was observed in consumer spending on products from online stores by Greek shoppers in April \u2014 setting a new record after March, when the lockdown began.<\/p>\r\n
Source: Greek eCommerce Association \u2013 GR.EC.A<\/em><\/p>\r\n Advantages<\/strong><\/p>\r\n An e-shop is a store that sells your products for you 24 hours a day, on weekdays and holidays, without operating costs or staff expenses.<\/p>\r\n Anyone who has access to the internet can also access your online store! Out of Greece\u2019s 11,000,000 inhabitants, 72% use the internet!<\/p>\r\n Source: Greek eCommerce Association \u2013 GR.EC.A<\/em><\/p>\r\n With all the tools an online store offers (images, videos, audio), you can consistently inform your audience about your products as well as any offers or contests you run. More and more people prefer online shopping because they can comfortably search from their couch for information about the company or the product they want to buy. Online advertising is more affordable than any other medium and can also be highly targeted, making it more effective. Tips for creating an online store (e-shop)<\/strong><\/p>\r\n Simply creating an e-shop, although necessary today, is not enough. Just like a physical store that requires cleaning, minor repairs, etc., every e-shop needs maintenance, development, and continuous improvement. You must ensure a steady flow of visitors and explore multiple methods to attract them.<\/p>\r\n Good luck!<\/em><\/p>\r\n Vagia Dagga<\/em> At Loulis Mills, for seven generations, we have consistently supported professionals in the industry, focusing on continuous education, development, and staying informed. Subscribe to our newsletter here to be the first to receive useful articles, industry news, and information about recipes and products that interest you!<\/em><\/p>","protected":false},"author":4,"featured_media":2215,"template":"","class_list":["post-4401","useful_articles","type-useful_articles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\r\n\t
\r\nSo imagine the number of potential customers you can reach compared to those who visit your physical store.
\r\nThe number is significantly higher, right?
\r\nFor many businesses, the proper development of an online store has been the key factor in their growth.<\/p>\r\n\r\n\t
\r\nYou have a ready-made digital \u201cshowcase\u201d that promotes your products 24 hours a day \u2014 all without any additional cost!<\/p>\r\n\r\n\t
\r\nThey can send you a message if they need additional details, place their order, and have it delivered to their doorstep.
\r\nHow quickly and effectively you respond is entirely up to you!<\/p>\r\n\r\n\t
\r\nBeyond using certain online advertising tools \u2014 which are usually necessary \u2014 an online store can be considered a permanent advertisement for all your products.
\r\nYou simply add each new product, and it becomes immediately available to consumers!<\/p>\r\n\r\n\t
\r\nDigital Marketing Specialist at Loulis Mills \/ Kenfood<\/em><\/p>\r\n