{"id":4490,"date":"2021-06-29T13:10:12","date_gmt":"2021-06-29T13:10:12","guid":{"rendered":"http:\/\/www.loulismills.gr\/chrisima-arthra\/product-merchandising-what-it-is-and-how-it-can-help-you-stand-out\/"},"modified":"2021-06-29T13:10:12","modified_gmt":"2021-06-29T13:10:12","slug":"product-merchandising-what-it-is-and-how-it-can-help-you-stand-out","status":"publish","type":"useful_articles","link":"https:\/\/www.loulismills.gr\/en\/chrisima-arthra\/product-merchandising-what-it-is-and-how-it-can-help-you-stand-out\/","title":{"rendered":"Product Merchandising: What It Is and How It Can Help You Stand Out"},"content":{"rendered":"<p>Consumers, while looking for solutions and options for their diet, are faced with a flood of communication and suggestions regarding existing and new products. Upon entering a bakery, the consumer is confronted with a wide variety of products, which most of the time confuse them more than they help.<\/p>\r\n<p>Have you ever wondered if your products are properly displayed? What if the product that brings you the highest profit is the one that immediately attracts the visitor to your bakery?<\/p>\r\n<p>Product merchandising comes to solve this problem. The term &#8216;merchandising&#8217; refers to the activity of promoting the sales of a product or products in retail.<\/p>\r\n<p data-start=\"60\" data-end=\"93\"><strong data-start=\"60\" data-end=\"91\">It includes the following:<\/strong><\/p>\r\n<ul>\r\n\t<li data-start=\"97\" data-end=\"127\">Product display on the shelf<\/li>\r\n\t<li data-start=\"130\" data-end=\"147\">Tasting samples<\/li>\r\n\t<li data-start=\"150\" data-end=\"211\">Shelf labels and signs that convey messages to the consumer<\/li>\r\n\t<li data-start=\"214\" data-end=\"230\">Special offers<\/li>\r\n<\/ul>\r\n<p data-start=\"232\" data-end=\"455\">Depending on the <strong>goal<\/strong> you want to achieve, you can place and showcase your products in the most \u2018effective\u2019 way. What you need to do is \u2018capture\u2019 the consumer\u2019s mind with visual cues, aromas, images, and musical stimuli.<\/p>\r\n<ul>\r\n\t<li data-start=\"60\" data-end=\"247\">You can place the products you want to promote more prominently at eye level (1.50\u20131.65 m). At this height, place also the expensive products or those that bring you the highest profit.<\/li>\r\n\t<li data-start=\"249\" data-end=\"657\">Another good practice is to organize products by category. For example: \u201cgluten-free products,\u201d \u201cvegan products,\u201d \u201cslow-ripened products.\u201d This aims to facilitate visual communication with the customer and make it easy for them to identify their needs through proper product labeling. You can use tags, labels, or ties for bread, making the categorization of your products clear and quick for the consumer.<\/li>\r\n\t<li data-start=\"659\" data-end=\"1033\">Place your products with the goal of optimal shelf management. Here, the focus is on maximizing efficiency. In this case, product display is linked to the revenue they generate. The selection of products and the space they occupy on the shelf is determined according to their commercial performance, aiming for effective management of purchases and stock in your business.<\/li>\r\n\t<li data-start=\"1035\" data-end=\"1272\">Arrange your products to achieve the best visual presentation. Here, the goal is to increase product attractiveness through distinctive displays. You might experiment with unique designs and colors to make your products more appealing.<\/li>\r\n\t<li data-start=\"1274\" data-end=\"1388\">Try offering customers a sample of a product to encourage them to buy it immediately or during their next visit.<\/li>\r\n\t<li data-start=\"1390\" data-end=\"1561\">If closing time is approaching, place the remaining products on the shelves in a very visible spot and, if possible, offer a better price on them until the store closes.<\/li>\r\n<\/ul>\r\n<p data-start=\"60\" data-end=\"94\"><strong data-start=\"60\" data-end=\"92\">Presentation of New Products<\/strong><\/p>\r\n<ul>\r\n\t<li data-start=\"96\" data-end=\"590\">Place them in a prominent spot and \u201cinvite\u201d your customers to try a tasting.<\/li>\r\n\t<li data-start=\"96\" data-end=\"590\">Describe the information about new products in simple and clear language.<\/li>\r\n\t<li data-start=\"96\" data-end=\"590\">Avoid technical terms that may confuse rather than help.<\/li>\r\n\t<li data-start=\"96\" data-end=\"590\">Don\u2019t just sell the product\u2014\u201csell\u201d the benefits it brings to your customer.<\/li>\r\n\t<li data-start=\"96\" data-end=\"590\">Communicate widely and consistently what makes both your store and your product unique, ideally highlighting what sets you apart from your competitors.<\/li>\r\n\t<li data-start=\"96\" data-end=\"590\">Be completely clear about what you are offering.<\/li>\r\n<\/ul>\r\n<p data-start=\"592\" data-end=\"906\">At Loulis Mills, for seven generations, we have always supported industry professionals, focusing on their continuous education, development, and information. Subscribe to our newsletter here to be the first to receive useful articles, industry news, and information about recipes and products that interest you!<\/p>","protected":false},"author":4,"featured_media":2195,"template":"","class_list":["post-4490","useful_articles","type-useful_articles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Merchandising<\/title>\n<meta name=\"description\" content=\"The term &#039;merchandising&#039; refers to the activity of promoting the sales of a product or products in retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.loulismills.gr\/en\/chrisima-arthra\/product-merchandising-what-it-is-and-how-it-can-help-you-stand-out\/\" \/>\n<meta property=\"og:locale\" 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