How to Make the Most of Your Partnership with a Food Delivery App

With today’s trends highlighting the need for continuous adaptation, businesses compete to adopt the most effective practices that encourage consumers to choose their products. This year in particular, with the pandemic creating the need for social distancing and much of the food service sector being forced to pause operations, the ways to remain close to consumers have shifted strongly toward the use of digital channels.

In an era where even major food chains and supermarkets now use delivery services to distribute their products, one thing is certain: businesses that wish to remain “present” must adopt modern practices for promoting their products. One of these practices is partnering with an online ordering and home-delivery platform.

Many people order their daily coffee through popular online ordering apps. This presents a great opportunity for bakeries as well, giving them the chance to see their business thrive—even in the midst of a pandemic. It is one of the most effective solutions not only for increasing sales but also for creating returning customers—loyal clients who will order from you on a daily basis.

There are many reasons for a business to collaborate with a delivery app. Circumstances such as a pandemic or extreme weather (very hot or cold days) can significantly boost online orders. Studies in other European countries show that consumers choose to order through food delivery apps at least twice a week. Especially during lockdown periods, this has become one of the main ways entrepreneurs attempt to offset the financial impact of business closures.

Additionally, since these apps allow customers to request contactless delivery, even more people are encouraged to use this method of purchasing goods.

Create a clear product menu

It is very important for a business to have a well-defined product list or menu. This not only helps the business itself with better planning, time management, and use of raw materials, but it also gives consumers a clear picture of what you offer. Make full use of all available menu categories within the food delivery app you collaborate with. It is essential to have structured and clearly defined product categories, without repeating items or codes across multiple sections.

For convenience, you could also choose specific products to feature on the app and focus on those that require less preparation time.

Special offers for delivery

Many businesses create special offers specifically for home delivery. It is very common to see deals in bakeries and food establishments for online orders—such as a free pastry with each coffee, or a discount on the second coffee. Think creatively when planning your offers and give consumers additional reasons to choose you.

Social media

Using social media is extremely important for communicating your new partnership to your audience. Most delivery apps provide promotional materials (badges) that you can use on your social media accounts and website to announce your collaboration. Show your followers that you keep up with technology and modern digital tools. Let them know through posts that they can also “find” you via the app and encourage them to use it.